GTA 6 in-game ads are bringing back one of the Grand Theft Auto series’ most recognizable features: funny commercials that make fun of American brands, businesses, and popular culture.

Throughout the series, Rockstar Games has used fictional companies and ridiculous advertisements to make its open world feel more realistic while poking fun at modern society.

From strange radio commercials to fake products with outrageous promises, these ads have always been an important part of GTA’s humor.

Grand Theft Auto VI looks set to take this idea even further. Rockstar North co-studio head Rob Nelson told IGN that GTA 6 will have more radio and in-game TV advertisements than any previous game in the series.

Several commercials have already appeared in GTA 6 footage, including ads for Juice Loose orange juice, Angstipan medication, and the Prairie Sandwich Box Meal. The game will also let players watch television in greater detail.

Here’s everything we know about GTA 6’s in-game advertisements, the commercials revealed so far, and whether real-world brands will appear in the game.

Will GTA 6 Have In-Game Advertisements?

Yes, GTA 6 will feature in-game advertisements, including radio commercials and television ads.

Rockstar has used fictional advertising throughout the Grand Theft Auto series to make fun of consumer culture, businesses, and everyday life. GTA 6 will continue that tradition with a larger selection of commercials and more detailed television content.

According to Rob Nelson’s interview with IGN, the game will feature significantly more radio and in-game TV advertisements than previous entries.

These commercials are more than background noise. They help make Leonida feel like a living place, filled with companies trying to sell products, attract customers, and convince people that their services are worth buying.

As in previous GTA games, the advertisements also give Rockstar a chance to add humor to ordinary activities. A simple television commercial can turn into a joke about unhealthy food, questionable medicine, or the way companies promote their products.

GTA 6 Commercials Revealed So Far

Several fictional advertisements have already appeared in GTA 6 trailers and gameplay footage. Each one offers a small look at the game’s humor and the strange products available across Leonida.

Juice Loose Orange Juice

One of the commercials appears during a scene inside a safehouse. Jason interacts with the television while Lucia gets ready, and an advertisement for Juice Loose, a fictional orange juice brand, plays in the background.

The scene shows how advertisements can appear naturally while characters go about their daily lives. Players do not always need to sit down and watch television to notice the game’s commercials.

Although the Juice Loose ad has received less attention than some of the other examples, it helps show how Rockstar is adding more detail to ordinary indoor activities.

Angstipan Medication

Another memorable advertisement promotes Angstipan, a fictional medication marketed as a solution for anxiety.

The commercial appears on the television during the extended gameplay footage. The same fictional drug was also shown on a billboard in an earlier GTA 6 trailer, alongside the tagline “It cures emotions.”

The exaggerated promise fits the series’ style of humor. Instead of treating a serious subject in a straightforward way, the advertisement makes an absurd claim about a product that supposedly offers an easy solution to complicated feelings.

The billboard also shows that GTA 6’s fictional brands can appear across different parts of Leonida, rather than being limited to television and radio.

The Prairie Sandwich Box Meal

The Prairie Sandwich Box Meal commercial is one of the most detailed advertisements shown so far.

The ad begins with images of a forest and wildlife before revealing a fast-food meal containing a burger, fries, and root beer. The punchline comes when the commercial advertises the meal as containing “only 30,000 calories.”

The ridiculous calorie count is a clear example of GTA’s exaggerated humor, poking fun at oversized fast-food meals and the way advertisements present unhealthy products as appealing choices.

The commercial also features other fictional brands. Chace’s supplies the Lasso Fries, while BrownStein’s provides the root beer.

The extended ad suggests that Rockstar is putting more effort into its fictional commercials. Rather than showing a quick logo or a short joke, the game can present a complete advertisement with its own visuals, pacing, and punchline.

Can You Watch TV Commercials in GTA 6?

GTA 6 appears to offer a more detailed television experience than previous games.

In the extended gameplay footage, Jason interacts with a television inside a safehouse. The commercial continues playing in the background, showing that television content can be part of the environment even when players are not actively watching it.

When players choose to watch, the footage shows different viewing options. They can keep the television and its surrounding furniture visible or switch to a full-screen view that focuses on the program itself.

This gives players more control over how they watch in-game television.

The feature also adds another layer to GTA 6’s world. Players who enjoy exploring small details may be able to spend time watching fictional commercials and programs rather than focusing only on missions and criminal activities.

The full range of television options available in the final game has not been completely detailed, but the footage suggests that Rockstar is giving in-game entertainment more attention.

Will GTA 6 Have Animated TV Shows?

GTA 6 is also expected to feature animated television content beyond its commercials.

During a preview at Rockstar North, Kinda Funny’s Andy Cortez and Greg Miller were shown several in-game television programs. One was described by Cortez as an animated comedy similar to Family Guy.

Reports also indicate that Rockstar hired an external animation studio to produce multiple episodes of an animated series for the game.

However, the studio’s identity and the total number of episodes have not been disclosed publicly.

This could be a major addition for players who enjoyed the fictional television programs in GTA 5. Instead of relying only on short clips or background jokes, GTA 6 may offer more animated content for players who want to spend time watching TV.

The full lineup of shows remains unknown, so fans will have to wait for more details about the programs available in Leonida.

Will GTA 6 Feature Real-World Brands and Advertisements?

Despite the large number of fictional commercials, GTA 6 will not feature real-world product placement or brand partnership deals, according to Take-Two Interactive CEO Strauss Zelnick.

Speaking in April 2026, Zelnick explained that the GTA universe is fictional and that its brands are made up. He said the company wanted to remain true to the series and its audience rather than introduce real-world brand partnerships.

This means the advertisements shown so far are part of Rockstar’s fictional world, not paid commercials for real products.

The decision also fits the series’ long history of creating parody brands. GTA has its own fictional companies, products, restaurants, and services, many of which make fun of real-world businesses without using their actual names.

For example, Angstipan’s exaggerated claims and the Prairie Sandwich’s enormous calorie count fit the kind of satire that has made GTA’s advertisements memorable.

By keeping these brands fictional, Rockstar can continue making jokes about advertising and consumer culture without turning its in-game commercials into conventional promotions.

Why GTA 6’s In-Game Ads Matter

Advertisements might seem like a small part of an open-world game, but they can help make the setting feel more believable.

In real life, people encounter advertising almost everywhere: on television, on the radio, along roads, and inside shops. Filling Leonida with fictional commercials helps create a similar feeling.

The ads also give Rockstar another way to build the game’s personality. A strange medicine commercial or an absurd fast-food promotion can reveal something about the fictional society without requiring a mission or a long conversation.

Having more radio and television advertisements could also make different parts of the world feel more varied. Players may hear different commercials while driving or discover new ads while watching television at a safehouse.

The ability to watch television more closely adds to this idea. Some players may ignore the commercials and continue with their missions, while others may enjoy discovering the jokes hidden in each fictional product.

If Rockstar delivers on the expanded selection described in preview coverage, advertisements could become an even bigger part of GTA 6’s world.

Conclusion

GTA 6 will feature more in-game advertisements than previous Grand Theft Auto games, according to Rockstar North co-studio head Rob Nelson.

The commercials revealed so far include Juice Loose orange juice, Angstipan medication, and the Prairie Sandwich Box Meal.

The game also appears to offer more detailed television viewing options, along with animated programs that could give players additional entertainment outside the main story.

Rockstar is continuing its tradition of using fictional brands to make fun of American advertising and consumer culture.

Take-Two CEO Strauss Zelnick has also ruled out real-world product placement and brand partnership deals, keeping the game’s advertisements within its fictional universe.

There is still more to learn about the full selection of commercials and television shows. However, the footage released so far suggests that GTA 6’s in-game ads will play a bigger role in making Leonida feel alive, while delivering the strange humor fans expect from the series.